Businesses consume data like nothing else. Data helps us to understand how we can grow our companies more efficiently, where we can save money, and more importantly, how we can continue to serve our customers to the standards they expect, and beyond! However, it can be all too easy to get bogged down in data, […]
Businesses consume data like nothing else. Data helps us to understand how we can grow our companies more efficiently, where we can save money, and more importantly, how we can continue to serve our customers to the standards they expect, and beyond! However, it can be all too easy to get bogged down in data, and more than that, it’s not always easy to know which is the best to work with.
When running your own office or call centre, have you ever thought about using call tracking software? Call tracking is an efficient and comprehensive way to keep track of who’s calling which numbers, and from where. But why might this be more appealing to you in the long run, rather than just applying the same guesswork and assumptions?
How Call Tracking Helps Businesses
Ok – so let’s imagine, for example, that your business has multiple different numbers which customers can call if they need help, or if they want to make a sale. In any case, you might also have different phone numbers which you publish in different forms of marketing. You might be trying out a new print promotion drive, and to really see if it makes a difference, you might set up a unique number for this campaign so you can see how many people call you.
However, keeping track of this can be a bit of a nightmare if you are handling it all manually. Without some form of call tracking software at your disposal, much of this is always going to be guesswork. Therefore, it makes immediate sense, instead, to set up different numbers once you have a call tracking setup ready to go.
Call tracking helps businesses because it shows them who’s calling. More than just showing you location and number data, however, it shows you which numbers are calling which of your lines, as well as when they’re doing so.
Anyone who works in data intensively will likely refer to ‘drilling down’ at some point or other. This is the process through which you dig deeper into data so you can find out more about the numbers and statistics you have before you. It’s all well and good to have the numbers to hand, but if you have no clear way of knowing how to process it all, then you’re going to need to have some form of assistance on side.
Instead of having to hire data analysts outright, you can use simple call tracking software to help produce data that is instantly simple to monitor and address. Rather than having to learn how to probe through data on your own time, with the best call tracking software, you will have all the tools and know-how ready to go right out of the box.
In today’s world, you need to be able to drill down into data and to know how to use it to your advantage. If you’re still not sold on why data is so important, and why call tracking information is likely to be very useful for the average business owner, then it’s time to take an even closer look at the further impacts on your business and customers.
Why Call Information Matters
As a business owner, you’ve likely spent more than a little time thinking about what you need to do when it comes to growing and appealing to new customers. Of course, you are going to need to think about fantastic advertising campaigns and marketing which appeals to the precise audience you want to attract. Anyone who has spent any time in marketing will tell you that this isn’t always going to be easy, if at all.
Call tracking can show you where your numbers are working at their best. You could, for example, set up one phone number purely for print advertising, while another might be an online-only call signature. Therefore, you can easily, and actively, compare who gets the most calls.
You’ll also be able to drill down into some of the call specifics, too. For example, you’ll be able to take a look at average handling times, transfers, and times and dates. This will give you and your marketing team greater confidence when it comes to attracting the right customers at the right times.
It’s all a little bit trial and error. Marketing and advertising is never an exact science, and you can introduce call tracking into the mix to help get a handle on what’s driving people into your call centre. This way, you can fine-tune your advertising approach. This will make sure your customers are happy, and that you are actively spending money in the right areas – no wasted funds.
Setting Up Call Tracking
Setting up call tracking and a dashboard for the data is easier than you might imagine. With Call Center, you’ll have access to flexible reporting in a language that’s easy to understand from the get-go. We don’t muddle things up with lingo and jargon that are hard to understand. Crucially, we want to make sure you have the best tools and information available so you can appeal to the right people at the right time.
If you have a small to medium business, or even a bigger company that’s looking to branch out, we will only ever be too happy to help you track and analyse those calls clearer than ever before. Make sure to call us if you’d like to really get into tracking sooner rather than later and do also make a point of taking a look at our wider packages. We want you to have all the assistance you need when it comes to growing your firm, marketing to the right people, and more.
It all starts with call tracking. Change up the way that you manage your calls and your advertising, and you will soon find that you are appealing to the right audiences and bringing in more revenue than ever before. It never hurts to reach out and ask for help!